Josh Matz
Founder
I'm a husband and dad of two (currently 4 and 7), and I've been through the full artificial tree journey—from a budget Target tree in our first apartment to a 9-foot Costco model that barely fit, to our current Vermont White Spruce by Balsam Hill that finally feels right.
I'm the kind of person who makes spreadsheets before buying anything significant. Cars, vacations, appliances—if it costs more than a nice dinner, it's getting researched. When we started looking for our "forever tree," I went deep: spec comparisons, review aggregations, store visits, the works.
Somewhere in that process, I realized nobody had consolidated all this information in one place. Reviews were scattered across YouTube, Reddit threads, and random blogs. Specs were buried in product pages. Price history was nonexistent. So I built the resource I wished existed.
Now I spend my evenings browsing artificial tree catalogs for fun. My wife finds this concerning. The kids think it's normal. I regret nothing.